Not only will it make the page load times significantly higher, but it can distract the visitors from your landing page goal. Having GIFs on homepages can be a great way to delight your visitors and make your site look a little more lively.īe careful while experimenting with this feature and don’t include too many elements. Your homepage is an excellent place to include GIFs to attract attention and make your website more appealing. You can easily develop short GIF tutorials showing customers how they can use your services/products and make multiple GIFs as part of an article or even share them on social media. They provide information quickly and clearly. And they are pretty useful in the sense that they don’t rely on any action from the viewer. GIFs can also work for physical products, the mechanical ones. (You can create the same using Powerpoint too if you are going the DIY route.) This is much like screen-recordings of the dashboard, albeit edited to show only the important frames. Here’s one gif on their new campaign builder. For every new feature rollout or update, they use GIFs to communicate to their customers. The only problem is that you will have to rely on your customers to click on the video play button.
#Too hype gif software
Product how-to’sįor SaaS companies, demo videos or tutorials are crucial in helping customers get the hang of the software features and functionalities. Siteflood, an SEO agency, uses this delightful GIF on their homepage to capture consumers’ hearts. Here’s the functioning of a car engine:Īn insight into the functioning of your product or service can create an immense sense of security in your prospective buyers.Įven if your business doesn’t include a physical product, you can still use GIFs to flaunt your values and benefits.
GIFs can be really insightful with these. You might be manufacturing a complicated piece of technology that involves a lot of mechanical units working in cohesion. This is especially true for products that have obscure, technical functioning. GIFs’ variability is not limited to just showing off a nice looking product or location that you offer in your travel packages. You can take the suggestive approach of Nintendo to create a buzz in your audience about a new product or service prior to its launch.
They visibly summarized the announcement by portraying both the companies’ flagship products. Nintendo got creative announcing their partnership with Vans. GIFs offer a similar but more variable functionality to this practice. Live event showcases are the best veiled, shrouded and mysterious pictures are good too. (Alternatively, you can now use 360-degree pictures too.) 3. It gives better credibility to your virtual personality as a person or brand. It gives an all-round feel of what the product looks like, unlike a picture would. Have a look at the Xbox One controller from the E3 demo. They are like a tiny video, without any of the effort to produce one. GIFs are a great way to counter the deficiencies. Still, photographs of your product can only convey a very one-dimensional perspective. Product illustrationĪs much as video makes people buy more, it’s not always within budget to produce an HD video. Just make sure your customers are familiar with your brand, and the GIF doesn’t appear as a spam. This is a good way to build excitement, understanding, and anticipation with your customers – powerful emotions get people to click. Instead of just explaining what their product does, they added a GIF to show how it works. It can make your email marketing campaign more exciting.Ĭheck this newsletter by Litmus. So rather than adding a static image, try embedding a GIF in your newsletter. GIFs in emailĪlmost all email client software support GIFs (although Outlook 2007+ looks to have some issues). Here’s how brands have been using GIF marketing in clever ways to present their message, engage customers and push conversions. If something sticks around for that long, you can be sure that marketers will find a way to use it for themselves. The GIF format is almost 3 decades old now (with the first one developed by CompuServe in 1987). Giphy, a platform dedicated to GIFs, actually serves more than 1 billion GIFs each day.īut just because the domain of GIFs is largely governed by entertainment, doesn’t mean that they can’t be used for other purposes. Copymatic can automatically generate content both text and image for your website or blog.Ĭats, memes, and celeb shots dominate the ever-growing world of GIF marketing.Jasper.ai is an AI content tool that ensures your brand's tone is maintained in your content creation.
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